Hi there! I’m Ivan, the founder and head coach at Purpose-Driven Warrior.

I help men to connect to their true, authentic selves, find their purpose and create a magnificent life around it.

I have been in the world of personal development since 2006 and have gone through a wide variety of training in coaching, business and personal development.

I am a practitioner of Neuro-Linguistic Programming (The Society of NLP of Dr. Richard Bandler), EFT Tapping and Hypnosis Coach.

I believe that we all know our purpose, yet before we can fully connect to it and truly live it, it is important to peel off layers of conditioning that you have gathered from your experiences, trauma, society and cultural conditioning and the people around you while growing up.

The combination of my mathematical background, together with a vast experience and knowledge in psychology and personal development, including the coaching modalities above, gives me a unique edge in seeing through negative emotional and behavioural patterns of my clients and a pragmatical problem solving approach. You can read more about it HERE.

If you are ready to transcend to "the other side", find your Purpose and create a life around it, you are in the right place.


For a long time, I was lost, confused and insecure. Deep inside me, I have always had a yearning to do something grand, something that is bigger than myself and yet, I was stuck in a painstaking purgatory between living a comfortable life, but at the same time suffering inside.

When I was 7, my wonderful childhood surrounded by love from parents and grandparents ended, as my father left us for another woman. My mom was devastated for years and made sure, that my brother and I knew how horrible of a man our father was. This of course, stuck a sharp thorn in a my boy's self-worth and self-acceptance, as I projected my father's essence onto myself (a classic psychological pattern).

This was followed by another emotionally calamitous event: leaving our beloved, yet ruined and hurting country of Russia behind for a "promised" land in western Europe. Although exciting for us, this was another emotional disaster for our mother, which spilled over onto us.

Already hurt and battered, I had to endure the "rule" of another man trying to be my father, who I refused to recognise that way., no matter how much greatness he has given us

All of this made me direct all my sadness and anger inside and crawl into a multilayered protective shell that I put around my heart.

These events set the stage for many years of coping with pain and major insecurities. Despite of achieving many milestones, that many people would dream of (such as obtaining a PhD in math from one of the more prestigious research institutes in the world), I felt like a fraud and a failure.

That pain also led me to embarking on a journey of self-discovery. Always being curious and a problem solver, once I have discovered that you could visit a seminar and improve your confidence and self-worth (although now I believe that it takes much more than this!), I have entered a spree of seminar and training-hopping. I have been trained in Neuro-Linguistic Programming (NLP), then in 2010 I have discovered the wonderful EFT Tapping method, which focused on for many years thereafter.

In 2010 I have also started coaching men. This was the birth of Masculine Freedom, a blog for men who struggle with relationships and dating.

Fast forward to now, I have been on a voyage of many years with ups and down, highs and lows. I have learned about business, sales, communication and finances, more powerful coaching modalities from many different teachers and experiences. From this knowledge and experience, I have distilled the best parts and have create my own unique approach to coaching, which goes deep into the core of my client's mind and essence to unlock the key to the door of living his full potential and fulfilling his mission on this planet.

I have also traveled the world, lived in many different countries, on 3 continents and have met people on a similar journey from all over the world. I have reached milestones and have had set-backs, but have never lost my vision of living a life of true fulfilment, purpose and freedom.

In March 2020, almost 10 years after the birth of Masculine Freedom, a major world crisis started to unfold. While sitting in my apartment in the centre of Lisbon, not being able to travel or go anywhere except for the weekly grocery shopping trip, I have felt a deep calling, a wake up nudge from "the universe", that I have to step up my game and help the world with my coaching skills and life experience. I have decided to now devote myself to creating a. new movement for men. Men, who are on a journey of self-discovery, men who are looking to find and live their true life purpose. The journey to become a Purpose-Driven Warrior!

Why? Because there is no time to waste anymore. You and I, my friend, we are in this together and while the world is suffering, it is our duty to step it up and finally start living the life that we desire and deserve.

So, join me on this journey of finding and living your purpose and become a Purpose-Driven Warrior!